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COSMOS / MARKETING TOOLS

Build customer relationships.
Keep the conversation going.

Segments, automations, email, SMS and popups.
Your store’s marketing tools, together in Cosmos.

Cosmos.SAMPLE FLOW
CUSTOMER EVENTSomething was left in the cart.Purchase not completed
Check communication consentAfter your chosen delay
ABANDONED CARTS

Still thinking about it?

Your favourites are waiting. Pick up where you left off.

Return to my cart ↗
Sample scenario · No messages are sent
WHERE IT HELPS

Ways to the
next purchase.

COSMOS

Connected marketing tools.

Start with the tool you need. Build a connected customer journey.

01 / SEGMENTS

Know your customers.
Make your message matter.

A first-time shopper and a returning customer have different expectations. Build groups using purchase history and customer details, then make each conversation relevant.

Cosmos / AudiencesIllustrative view
WHO BELONGS IN THIS GROUPOrder count = 1+Has communication consent

The first purchase is just the start.

Keep the conversation going with a thank-you message. Invite them to their next discovery.

02 / AUTOMATION

You build the journey.
Cosmos follows the steps.

Start with a customer event. Set your conditions and wait time. Add a message or a task for your team.

See ready-made journeys
Return-to-cart journeyExample journey · Select a step to explore
01

Start your journey when a customer leaves a cart without completing their purchase.

Stop the journey when the order is completed. Keep your communication aligned with the customer’s current situation.
04 / EMAIL AND SMS

One message.
At just the right moment.

A welcome, a thank-you, a cart reminder. Include customer and order details in your message. Make communication part of the journey you create.

STUDIOA MESSAGE FROM YOUR BRAND
AFTER THE FIRST PURCHASE
Customer opening a parcel

Nice to meet you,
Deniz.

Thank you for your first purchase. We will be here for your next discovery.

Explore the collection
Customer nameOrder detailsCart link
READY-MADE JOURNEYS

A clear place to start.

Choose a goal. Adapt a ready-made journey to your store.

01After the first purchase

Welcome a new customer.

Say thank you. Introduce your brand. Keep the conversation going toward a second purchase.

See the journey
02When a cart is abandoned

Bring them back to their cart.

Send a reminder at your chosen time. Take the customer straight back to their own cart.

See the journey
03After a while without a purchase

A reason to reconnect.

Choose the right audience. Share a new collection or what is new in your store.

See the journey

Frequently asked questions
about Cosmos

What can I do with Cosmos?

Create customer segments, design popups and build automations triggered by customer or order events. Examples include cart reminders, welcome journeys, win-back messages and tasks for your team.

Do I need to write code to build an automation?

Use the journey editor to choose triggers, conditions, waiting steps and actions. Ready-made scenarios help you get started with your own journey.

Can I customize ready-made journeys?

Yes. Adapt the message, timing and conditions to your store. Review the journey steps and sending settings before activating it.

How can I group my customers?

Set conditions using the supported customer and order fields. Start with groups such as first-time shoppers, returning customers or customers who have not ordered for a while.

What can I show in a popup?

Show a campaign or collection announcement, or collect contact details through a signup form. Customize the content, design and display rules. Configure form and consent settings for your use case.

Can I send email and SMS?

Journeys support email and SMS actions. Sending requires the relevant service connection, account settings and communication permissions. Service usage and message delivery may incur separate charges.

Do reminders continue after a customer completes a purchase?

Define stop conditions, such as a recovered cart, to end the journey. Review the stop conditions in your cart workflow and make sure they fit your scenario.

Are all Cosmos features included in one package?

Automation, popup and segmentation availability can vary with your store’s plan and app entitlements. Check the Cosmos page in the Exripe App Store for current coverage.

EXRIPE / LET’S MEET

It starts with a question.
We find clarity together.

Tell us about your brand and what’s on your mind. Let’s explore how Exripe fits your business.